Soul Lift Cacao (a division of Inner Waymark LLC) is a social enterprise based in the San Francisco Bay Area that works with family farms and collectives in Guatemala to provide some of the world’s best artisanal cacao.
Our mission is to make delicious ceremonial cacao available in the U.S. in that way promotes mindfulness, supports sustainable farming, and protects indigenous traditions.
We currently sell our cacao beans, nibs, and paste in bulk packs through our website. And soon we plan to reveal some tasty, nutritious superfood snacks in health food stores around the Bay Area.
Unlike most cacao brands in the grocery stores or on the web, we only source from small family farms with sustainable practices, sound cacao genetics, and products of superior flavor and sensation.
We develop direct trade relationships with our suppliers, who all incorporate Mayan indigenous wisdom as they produce the cacao on a human scale. That means selecting beans by hand, and roasting them over a wood fire instead of in a propane oven.
This way we support safe working conditions and above-average pay that rise above general chocolate industry standards.
We acknowledge that a lot of harm has been done in the hot and humid parts of the world where cacao grows, and we seek to remedy the wrongdoings of the past by having a net positive impact on the people and places that produce our cacao.
The seeds of Soul Lift Cacao were planted in 2015, when Nick Meador stumbled into a cacao ceremony and emerged with a new kind of focus, motivation, and steady energy without crash or cravings. By early 2016 Nick was in Central America visiting cacao farms and experts to learn more about this magical superfood.
Nick carried back some ceremonial cacao on the plane that first time, after connecting with some family farms at Lake Atitlán, Guatemala. When still living in his hometown of Detroit, Nick started a cottage foods business to share the cacao with people at yoga and meditation events he hosted. Then in early 2018, shortly after moving to California, Nick launched Soul Lift Cacao as a registered, inspected food business in San Diego County. In 2019 we moved to the Bay Area and began expanding our scope to retail products.
Soul Lift Cacao is for people living ahead of the curve, who want food that’s both healthy and delicious, and who want their actions to make a positive difference in the world. These are entrepreneurs, yoga teachers, gourmet foodies, outdoors-people, spa owners – movers and shakers who feel most alive when they’re learning and growing.
WEBSITE PHOTO CREDITS:
Most photos by Nick Meador
Photos of Nick in blue shirt, and of cacao pouring, by Maria Calderon
Photos of Rukux Ulew women's collective courtesy of the collective
Photo of the Tz'utujil family by Enjoly Mar